BRAND CREATION & LAUNCH: Seaside Juicery full brand development up to opening (2023)
BRAND POSITIONING & LAUNCH: Signia Hilton brand launch & concept development (2019)
BRAND IDENTITY: Hilton Hotels & Resorts global identity update (2016-2019)
BRAND RESEARCH: Contributing editor “Brand Bible - The Evolution of Branding” (2011)
BRAND IDENTITY: Hilton Enterprise & Hilton Hotels & Resorts Global Brand Standards/Guidelines (2014-2019)
BRAND ADVERTISING: Curio Collection first advertising campaign (2018)
BRAND ADVERTISING: Hilton Hotels & Resorts media activations (2014-2019)
HOTEL OPENING: 1888 Hotel “First Instagram hotel” opening (2013)
BRAND STRATEGY: YOTEL New York online brand personality development (2013)
MARKETING ACTIVATIONS: Brand Partnership for The Standard Hotels + Viceroy Hotel Group (2008-2012)